In this chapter we’ll talk about some of the other main online interaction sites used for business, community, friends and family. We’ll look at hobby sites, location sites and music streaming sites. We’ll talk about online classified ad sites which enable you to find almost anything online, we’ll talk about how you can buy and sell items. Twitter, the current darling of the digital conversation, has become the news hub of the moment, and we’ll try to understand why this is. Finally, we’ll look at how Generation Y is changing the way we work and how the way we interact is changing the way companies work. We’ll start to look brand strategy and where you can start the conversation and collaboration with your customers.