9 DISCOVERY – Working the Crowd


‘Create a community and it will come‘. This is a great idea, and your community will come‘however, they will only come if they know where they can find you. Your brand, both personal and corporate, needs to be discovered and needs to be advertised. In this chapter, we will look at ways to improve your search engine rankings through the intelligent use of social tools, and the need for you to keep active in online circles. We‘ll talk about how recruitment has been turned on its head, both from the ease of finding a role online, and the visibility that you have to potentially millions of recruiters. We‘ll find out how innovative use of social media has managed to put a whole musical orchestra together and we‘ll see how important the extended social network now is to recruiters and companies alike. We‘ll give some tips to think about if you‘re looking for a new role and want to try a different channel to publicise your skills, and we‘ll learn from recruiters and what they look for when they search for candidates.

We’ll talk about how to grow your online audience and how you can find friends to connect with across different social networks. Finally, we’ll look at how you can increase the number of connections you have and some techniques you could try for extra reach to your connections in your next digital marketing campaign.