About the Author – The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave


Photo credit: Lucas Deming

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue, is an international bestseller. Her clients have included Microsoft, the Wall Street Journal, and Electronic Arts. Over the course of her career, Robbie has worked in or consulted to clients in more than 20 industries.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, the New York Times, CIO Magazine, Brand Quarterly, Leader to Leader, Harvard Business Review, and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.

To learn more, or get in touch with Robbie, visit www.robbiekellmanbaxter.com.