Acknowledgements – Case Studies on Marketing Management


I am deeply indebted and grateful to all the authors and my co-authors who have contributed their time and effort in developing the case studies for this casebook. I thank each one of you for your contribution in bringing out this casebook. I also thank all the reviewers of the case studies and my colleagues at Indian Institute of Management Calcutta in the marketing group, who encouraged me to take up this work. I also want to thank my parents in their heavenly abode. It was only made possible with their blessings and the values they imparted to me.

Last, but not the least, if I am forgetting to acknowledge anyone else here, I ask for forgiveness.

Ramendra Singh