Andrew Stevens Graphic Thought Facility (GTF) London United Kingdom – I Used to Be a Design Student

LONDON, UNITED KINGDOM

Andrew Stevens (Graphic Thought Facility)

PROFESSIONAL YEARS

22

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Energy + Clarity

FAVOURITE FOOD NOW

Home-cooked peasant food (pasta, rice)

YOUR MOST VALUED POSSESSION NOW

Camper van

YEAR OF PROJECT

1999

PROFESSIONAL PROJECT BRIEF

Design the prospectus for the Royal College of Art, working within an existing budget and with the different college departments

CLIENT

Royal College of Art, London (United Kingdom)

COLLABORATOR(S)

GTF members + illustrator Kam Tang

TECHNOLOGY

Offset

TIME SPENT

At least 6 months

TYPEFACE

Futura Bold and a monospace font (I think Souvenir)

WHY DO YOU LIKE THIS PROJECT?

It was the first time we were given the whole budget for design and production, and could really consider a project in its entirety. We were able to change the usual full-colour, coated-paper approach and instead print the job in a single colour, but use the money saved to print on good paper. Then, full colour came in at the start of the prospectus, for the illustrations of Kam Tang, a visual journey of the MA course. I especially like the treatment of the imagery for each department, as this can be very tricky when dealing with different departments from within the college with different ideas about the type of images required. Instead, we proposed to scan the college’s press clippings (of which the RCA has a rich archive). This was more relevant as it showed the scope of the work, but crucially tied the whole prospectus together graphically, as every department was described through photocopied press clippings. I especially like the presence of a News of the World clipping for the Vehicle Design spread (not sophisticated, but important) and the map of the RCA building, essentially a scan of the previous year’s prospectus.

WHAT DO YOU DISLIKE ABOUT IT?

Nothing really.

OUTCOMES

We were asked to do the prospectus for the following year.

FEEDBACK

Good, as we were also asked to do it for the following year. I don’t know if it increased or decreased application numbers, though.

DO YOU TEACH?

I have been external examiner at Chelsea College of Art and Design, London (UK). More recently at the National College of Art and Design (NCAD) in Dublin (Ireland).

IS IT POSSIBLE TO TEACH DESIGN?

It’s not possible to teach a sensibility, but by encompassing creativity, resource -fulness and originality you can create the framework for someone to develop.