LONDON, UNITED KINGDOM
Andrew Stevens (Graphic Thought Facility)
A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL
Energy + Clarity
FAVOURITE FOOD NOW
Home-cooked peasant food (pasta, rice)
YOUR MOST VALUED POSSESSION NOW
YEAR OF PROJECT
PROFESSIONAL PROJECT BRIEF
Design the prospectus for the Royal College of Art, working within an existing budget and with the different college departments
Royal College of Art, London (United Kingdom)
GTF members + illustrator Kam Tang
At least 6 months
Futura Bold and a monospace font (I think Souvenir)
WHY DO YOU LIKE THIS PROJECT?
It was the first time we were given the whole budget for design and production, and could really consider a project in its entirety. We were able to change the usual full-colour, coated-paper approach and instead print the job in a single colour, but use the money saved to print on good paper. Then, full colour came in at the start of the prospectus, for the illustrations of Kam Tang, a visual journey of the MA course. I especially like the treatment of the imagery for each department, as this can be very tricky when dealing with different departments from within the college with different ideas about the type of images required. Instead, we proposed to scan the college’s press clippings (of which the RCA has a rich archive). This was more relevant as it showed the scope of the work, but crucially tied the whole prospectus together graphically, as every department was described through photocopied press clippings. I especially like the presence of a News of the World clipping for the Vehicle Design spread (not sophisticated, but important) and the map of the RCA building, essentially a scan of the previous year’s prospectus.
WHAT DO YOU DISLIKE ABOUT IT?
We were asked to do the prospectus for the following year.
Good, as we were also asked to do it for the following year. I don’t know if it increased or decreased application numbers, though.
DO YOU TEACH?
I have been external examiner at Chelsea College of Art and Design, London (UK). More recently at the National College of Art and Design (NCAD) in Dublin (Ireland).
IS IT POSSIBLE TO TEACH DESIGN?
It’s not possible to teach a sensibility, but by encompassing creativity, resource -fulness and originality you can create the framework for someone to develop.