Annelys de Vet Brussels Belgium – I Used to Be a Design Student

BRUSSELS, BELGIUM

Annelys de Vet

PROFESSIONAL YEARS

12

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Same for both: Use your own vision and mentality in order to form design decisions

FAVOURITE FOOD NOW

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YOUR MOST VALUED POSSESSION NOW

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YEAR OF PROJECT

2011

PROFESSIONAL PROJECT BRIEF

Develop a calendar for a new area in the Dutch village Puttershoek. I designed 12 tea towels, one for each month, with regional lists of words that express the cultural or botanical characteristics of the village. The tea towels were produced by the Textile Museum in Tilburg.

CLIENT

Binnenmaas (village) & SKOR

TIME SPENT

3 years

TYPEFACE

Ceacilia by Matthias Noordzij

WHY DO YOU LIKE THIS PROJECT?

This is a set of 12 tea towels that together create a calendar of the Dutch village Puttershoek. Each towel represents a local theme or story that is specific for the month. So in September it shows the types of apples and potatoes that are being picked in that month; in October it shows the process of making sugar in approximately 30 words because the village is famous for its sugar factory. The calendar as a whole puts the normal at the centre and shows how special and characteristic that is. The graphic design is based on old Dutch tea towels.

FEEDBACK

The local people appreciate the project a lot; much more than they realized before it was finished – they never could imagine what the full project actually meant. There is also a website, big monthly banners in the quarter, a publication for all new citizens and a website, www.kalenderputtershoek.nl.The locals were proud and excited that ‘their’ story was woven in the towels. At the same time, people who are not connected to the village appreciate the set of towels for the design and the particular stories. I’ve sold more towels to outsiders than to insiders. The project was shortlisted for the Dutch Design Awards.

DO YOU TEACH?

Previously: Design Academy Eindhoven (The Netherlands), Communication Department Currently: Head of Design Department, Sandberg Instituut Amsterdam (The Netherlands).

IS IT POSSIBLE TO TEACH DESIGN?

Yes.