Annelys de Vet Hogeschool voor de Kunsten Utrecht The Netherlands – I Used to Be a Design Student

DUTCH

Annelys de Vet

STUDENT YEARS

8

A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT

Use your own vision and mentality in order to form design decisions + Don’t believe your professor

FAVOURITE FOOD THEN

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YOUR MOST VALUED POSSESSION THEN

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YEAR OF PROJECT

1995

STUDENT PROJECT BRIEF

Make different sequences within the theme of ‘climax’. I chose to focus on the concept of ‘orgasm’.

COLLEGE

Hogeschool voor de Kunsten (HKU), Utrecht (The Netherlands)

TUTOR(S)

Paul Gofferjé

TIME SPENT

3 months

WHY DO YOU LIKE THIS PROJECT?

The image is about pop culture and the representation of sex. It’s a still of Madonna’s ‘Like a Virgin’ video clip that has been repeated only by zooming in. Nothing changes, but the repetition makes the story. The other image is a remake with a remake. A sex doll is photographed from the same perspective as Madonna in her clip, and that image is screenprinted on tiles, referring to traditional ‘Delftsblauwe’ tiles. Again, the repetition changes the representation and makes the vulgar images safe and normal.

FEEDBACK

Invitation to exhibit it at two external places.

PROJECT SIMILARITIES THEN AND NOW

The quality of repetition, the strength of patterns.