AUTHOR – Working the Crowd


Eileen Brown is CEO of Amastra: a company which helps you achieve your aspirations using offline and online social methods. She has been in a variety of roles in the IT industry since 1993. After spending 10 years in the Merchant Navy as Shell Tankers’ first female Deck Officer, Eileen managed a fleet of ships in a container shipping company, before moving to IT support, then training and management at a training provider in London, technical consultancy at HP and Manager of the IT Pro Evangelist team at Microsoft.

Eileen helps you achieve your goals using social media and Web 2.0 to find and engage with customers, identify your influencers and gain advocates for your brand. She works with you to improve perception about your brand and create a vibrant community, using Social Media to amplify your message and improve the quality of your connection to your customers to increase satisfaction.

She is an accomplished and well-known international speaker and expert on Social Media, Online Branding, Web 2.0 and Unified Communications and is a key advocate for the advancement of Women in Technology. She explores the art of the possible, looking at how technology is changing the world we live in, simplifying work and making staff more productive.

Eileen is a member of the IoD, the BCS, and a fellow of the RSA. She is part of the BCS Strategic panel for Women in IT, sits on the BCS Committee for the Essex region and is the Chair of the Intellect Women in Technology Committee. However, her life isn’t spent entirely at her laptop. Away from work, she makes jam and chutney in awesome quantities, tends her flock of chickens, grows organic vegetables and fruit and races around the countryside in her home-built 6.6 litre cobra replica car. Whenever she encounters warmer waters, she scuba dives as much as possible to get away from the phone’