A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
Try as many disciplines as the school offers, especially those that do not seem to fit your tastes at first glance, and be bold + The first idea isn’t always the best one
FAVOURITE FOOD THEN
YOUR MOST VALUED POSSESSION THEN
My Mac G4
YEAR OF PROJECT
STUDENT PROJECT BRIEF
To translate an object of choice only in black and white. After that, design an F4 poster for the chosen object on a freely chosen topic.
Hochschule für Gestaltung und Kunst Basel (Switzerland)
At first drawing by hand, then using Illustrator
2 days a week over one semester
WHY DO YOU LIKE THIS PROJECT?
It was my first poster. I like the size of it.
WHAT DO YOU DISLIKE ABOUT IT?
The influence of the school is too visible. Nowadays I would certainly design it differently.
The most important thing was to learn that the sketches had to match the end result in size in order to get a feeling for the proportions.
At the time, a fellow student asked me if I had won a contest with that poster. I had to admit that I hadn’t sent it in.
PROJECT SIMILARITIES THEN AND NOW
Both posters deal with contemporary expressions of art, music and dance. The way the type has been used is similar. The main message is big and not set horizontally.