Christian Heusser Hochschule für Gestaltung und Kunst Basel Switzerland – I Used to Be a Design Student

SWISS

Christian Heusser

STUDENT YEARS

8

A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT

Try as many disciplines as the school offers, especially those that do not seem to fit your tastes at first glance, and be bold + The first idea isn’t always the best one

FAVOURITE FOOD THEN

Pasta pesto

YOUR MOST VALUED POSSESSION THEN

My Mac G4

YEAR OF PROJECT

1999

STUDENT PROJECT BRIEF

To translate an object of choice only in black and white. After that, design an F4 poster for the chosen object on a freely chosen topic.

COLLEGE

Hochschule für Gestaltung und Kunst Basel (Switzerland)

TUTOR(S)

Michael Renner

TECHNOLOGY

At first drawing by hand, then using Illustrator

TIME SPENT

2 days a week over one semester

TYPEFACE

Frutiger

WHY DO YOU LIKE THIS PROJECT?

It was my first poster. I like the size of it.

WHAT DO YOU DISLIKE ABOUT IT?

The influence of the school is too visible. Nowadays I would certainly design it differently.

OUTCOMES

The most important thing was to learn that the sketches had to match the end result in size in order to get a feeling for the proportions.

FEEDBACK

At the time, a fellow student asked me if I had won a contest with that poster. I had to admit that I hadn’t sent it in.

PROJECT SIMILARITIES THEN AND NOW

Both posters deal with contemporary expressions of art, music and dance. The way the type has been used is similar. The main message is big and not set horizontally.