Creating the Sense of Urgency — burning platform
Financial numbers of the business — trends and budget deviations
Competitor analysis and benchmarking information
Market share evolution
Five forces of competitive dynamics (Michael Porter)
The voice of the customer
Listen to the people in the front row
Vision of the future
Simple, clear description of the future
Select key decisions that are needed to unblock the freeze
Ready, willing (committed) and able (empowered)? To make tough decisions Power framework (Luis Huete)
Sustaining executive performance — work at the necessary energy level
Any coaching required?
Team dynamics analysis
Build trust. Trust is a key element!
On the bus or off the bus!
Any external facilitator required?
Reaching out to engage everyone
Two-way communication plan — include social networking tools
Identify change agents and followers and engage them with diagnosis and plan
A detailed plan but with simple and focused priorities.
Prioritize and stop doing so many things!
Make sure the plan is consistent: 7-S McKinsey Framework
Quick wins and structural projects
Dedicate time in your agendas
Set tangible KPIs
Align incentives: economic and noneconomic
Walk the talk!
Zero-base budget and not incremental
Find a common external enemy