Endnotes – The Chocolate Conversation: Lead Bittersweet Change; Transform Your Business

Endnotes

Chapter One

1. Anthony Bianco and Tom Lowry, “Can Dick Parsons Rescue AOL Time Warner?,” Business Week, May 18, 2003, accessed April 15, 2012, http://www.businessweek.com/stories/2003-05-18/can-dick-parsons-rescue-aol-time-warner.

2. Nina Munk, “Power Failure.” Vanity Fair, July 2002, accessed April 15, 2012, http://www.ninamunk.com/documents/Power Failure.htm.

3. Claudia Deutsch, “Healing from Executive Trauma,” The New York Times, March 18, 2001.

4. Louis V. Gerstner, Jr., Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround (New York: Harper Business, 2002)

5. David T. Kearns and David A. Nadler, Prophets in the Dark: How Xerox Reinvented Itself and Beat Back the Japanese (New York: Harper Collins, 1993)

Chapter Two

1. Michael Bush, “DraftFCB, Two Years After the Merger.” AdAge, October 13, 2008, accessed April 15, 2012, http://adage.com/article/agency-news/draftfcb-years-merger/131643.

Chapter Three

1. David Kiley, “The New Heat on Ford,” Bloomberg Businessweek Magazine, June 3, 2007, accessed April 15, 2012, http://www.nbcnews.com/id/18923357/ns/business-us_business/t/new-heat-ford.

2. Alex Salkever, “John, Paul, George, Ringo . . . and Steve?,” Bloomberg Businessweek Magazine, September 29, 2004, accessed April 15, 2012, http://www.businessweek.com/stories/2004-09-29/john-paul-george-ringo-dot-dot-dot-and-steve.

3. “Apple Reports First Quarter Results,” Apple Press Info, Apple Inc., January 22, 2008, accessed April 15, 2012, http://www.apple.com/pr/library/2008/01/22Apple-Reports-First-Quarter-Results.html.

4. “Apple Becomes World’s Most Valuable Brand, Ending Google’s Four-Year Term at the Top, says WPP’S BrandZ.” Millward Brown Press Release, May 8, 2011, accessed June 25, 2012, http://www.millwardbrown.com/Global/News/PressReleases/PressReleaseDetails/11-05-08/Apple_Becomes_World’s_Most_Valuable_Brand_Ending_Googles_Four-Year_Term_at_the_Top_says_WPP_S_BrandZ.aspx.

5. Jasper Rees, “The End of Our Kodak Moment,” The Telegraph, January 19, 2012.

6. Richard Branson, Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way (New York: Crown Business, 1999),

Chapter Five

1. Bryce G. Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (New York: Crown Business, 2012), 102.

Chapter Six

1. “Coke Lore: The Real Story of New Coke,” The Coca-Cola Company, accessed April 15, 2012, http://www.thecoca-colacom pany.com/heritage/cokelore_newcoke.html.

Chapter Seven

1. Bryce G. Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (New York, Crown Business, 2012), 137–138.

2. Alex Taylor III, “Fixing Up Ford,” Fortune Magazine, May 11, 2009, accessed June 15, 2012, http://money.cnn.com/2009/05/11/news/companies/mulally_ford.fortune.

3. Alex Taylor III, “Fixing Up Ford,” Fortune Magazine, May 11, 2009, accessed June 15, 2012, http://money.cnn.com/2009/05/11/news/companies/mulally_ford.fortune.

4. Paul M. Fallon, “Focusing Your Campaign Through Polling and Focus Groups,” accessed June 15, 2012, http://www.completecam paigns.com/article.asp?articleID=9&%20Focus%20Groups.

5. Paul M. Fallon, “Focusing Your Campaign Through Polling and Focus Groups,” accessed June 15, 2012, http://www.completecam paigns.com/article.asp?articleID=9&%20Focus%20Groups.