Hans Dieter Reichert
A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
Sometimes it’s hard, but hang in there; be true to yourself; earn less money but do better work; think about your responsibility within society + ‘Anyone who has never made a mistake has never tried anything new’ and ‘Only a life lived for others is a life worthwhile’ (Albert Einstein)
FAVOURITE FOOD THEN
German (Currywurst mit Fritten)
YOUR MOST VALUED POSSESSION THEN
VW Beetle 1200cc
YEAR OF PROJECT
STUDENT PROJECT BRIEF
Universität-Gesamthochschule Essen (Germany)
Hans Nienheysen, Lazló Lakner, Willy Fleckhaus
Paste-up, photocopy, PMT darkroom, Letraset, photo composition
WHY DO YOU LIKE THIS PROJECT?
Designing, experimenting, thinking, creating.
Learning a skill, self-esteem.
Encouraging remarks and constructive critique, good mark.
PROJECT SIMILARITIES THEN AND NOW
In my view, there are similarities or traces in my approach between 1983 and 2011: then, I drew my freehand constructed letterforms in an analytical style. I tried to understand, tried to make the information transparent and tried to communicate my thoughts. I still work this way today. There are also similarities or traces in my attitude towards design. In the abstraction exercise ‘Life, death, eternity’, it is the aim of designing something that has moral undertones, even philosophical tendencies, and to be honest and straight. In terms of style, there are similarities between then and now too – the use of a crafted (striving for perfection) linear, straight, reductionist, clean design – ‘almost Calvinistic’. I do like engineered, electronic and hand-produced products. The reason I publish Baseline magazine and related items in printed and in electronic form is that I believe in communi cating and sharing views, thoughts, experiences and, if you like, philosophies. Although that deeper thought, the moral purpose of publishing, was not apparent to me when I was studying, it just led towards it later on in my professional life. It is a bit like ‘one follows one’s inner voice’. Also life ‘suggests’ the way one takes! It seems to me that I approach graphic design from a point of view that relates more to ‘thinking/calculating, analyzing, reducing, simplifying, structuring, planning’, rather than emotional graphic design. Its roots might be in my cultural upbringing – but in the field of graphic design I have a tendency to approach graphic solution mostly with typography/photography rather than illustration and painting.