Holger Jacobs Royal College of Art London United Kingdom – I Used to Be a Design Student

GERMAN

Holger Jacobs

STUDENT YEARS

8

A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT

Learn the basics of typography, punctuation and printing. Experiment and don’t rush into producing ‘professional’-looking work. If you are committed, hard-working and love what you do, things will happen + Never follow a particular style just because it seems popular

FAVOURITE FOOD THEN

German potato pancakes

YOUR MOST VALUED POSSESSION THEN

My sketchbooks – I was pretty poor and can’t remember owning anything else of real value

YEAR OF PROJECT

1997

STUDENT PROJECT BRIEF

Self-initiated

COLLEGE

Royal College of Art, London (United Kingdom)

TUTOR(S)

Russell Warren-Fisher

COLLABORATOR(S)

Matthew Rudd was my first-year ‘assistant’ at the college and he helped me a great deal

TECHNOLOGY

Laser-cut vinyl letters on painted wooden blocks

TIME SPENT

Just a few days

TYPEFACE

Helvetica

WHY DO YOU LIKE THIS PROJECT?

It was a simple project (but had a complex meaning).

OUTCOMES

It was the last project I did in college and somehow marks the end of a journey exploring the relationship between content and form.

FEEDBACK

The fashion chain Whistles showed my work in their shop windows.

PROJECT SIMILARITIES THEN AND NOW

Both projects deal with materiality. In Splitwords I was curious to explore the ‘physical’ aspect of words and how their meaning can change. For the Paramount signage, we printed patterns on the front of thick blocks of clear acrylic while the actual information went on the back. Depending on the angle of view, this information is more or less obstructed.