Hoon Kim Why Not Smile New York USA – I Used to Be a Design Student

NEW YORK, USA

Hoon Kim (Why Not Smile)

PROFESSIONAL YEARS

9

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Curiosity + Punctuality

FAVOURITE FOOD NOW

Korean BBQ

YOUR MOST VALUED POSSESSION NOW

Family and four external hard drives that sync twice a day automatically and still contain all the data in my life

YEAR OF PROJECT

2011

PROFESSIONAL PROJECT BRIEF

A Sustainable Future for the Exumas – Environmental Management, Design, and Planning is an international conference addressing both current strategies and future possibilities for the Exumas. The event was held by the Ministry of the Environment of the Commonwealth of the Bahamas in conjunction with the Bahamas National Trust and the Harvard University Graduate School of Design.

CLIENT

Harvard University Graduate School of Design, Cambridge (USA)

COLLABORATOR(S)

Two senior designers, one developer and one intern

TECHNOLOGY

Offset print, etc.

TIME SPENT

3 months

TYPEFACE

Pin – a typeface that Why Not Smile has been working on for many months; 15 weights in its family will be published soon. It is inspired by Pinball, a classic typeface found in an old Letraset catalogue.

WHY DO YOU LIKE THIS PROJECT?

Projects with real clients require a logical approach through specific processes and methodology, which leads to the best result within a given timeline.

WHAT DO YOU DISLIKE ABOUT IT?

We preferred a specific print skill for gradation colours, but couldn’t find any printer to do it in the States. Consequently, the print quality was not that good. Now for the book, which is the last part of the project, we are trying to find better ways to represent gradations by mixing PMS and CMYK.

OUTCOMES

How to visualize space within various media is still something I am learning. I have thought a lot about how features can illustrate the real space: a minimal identity, print media with multiple pages that reflect the dimension of time, a website requiring various interaction and kinetic hierarchy, etc.

DO YOU TEACH?

Pratt Institute, New York (USA), Graduate Visual Communication Design Department, Graduate Thesis, and Harvard University, Cambridge (USA), Graduate School of Design, Portfolio and Graphic Design.

IS IT POSSIBLE TO TEACH DESIGN?

I always encourage students to be critical thinkers, focusing on design philosophy and methodology, as well as design authorship, as I learned at school. Graphic design is not only about visual substances. It meets a wide variety of studies and fields such as technology, new media, public environments, language, literature, philosophy, psychology and architecture. Hence, in courses, students need an organized curriculum focusing on how to analyze and establish correlations judiciously as an author and director.