Hyoun Youl Joe Hey Joe Seoul South Korea – I Used to Be a Design Student

SEOUL, SOUTH KOREA

Hyoun Youl Joe (Hey Joe)

PROFESSIONAL YEARS

7

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Confidence and experimentation + Understanding co-workers’ needs and thoughts (clients, editors, curators, artists, etc. …) 

FAVOURITE FOOD NOW

Seafood, Korean and Japanese

YOUR MOST VALUED POSSESSION NOW

Books and my works

YEAR OF PROJECT

2010

PROFESSIONAL PROJECT BRIEF

To design a poster, a postcard and the exhibition graphics for the exhibition The Letter from Huynh Mai.

This exhibition was created to remember the Vietnamese woman Huynh Mai, who was killed by her Korean husband.

CLIENT

The independent curator Jihye Kim

COLLABORATOR(S)

Curator: Jihye Kim; coordinators: Yoonyoung Kim, Hayoung Lee; photo and documentation: Jihye Ahn; artists: Kyungmi Kim, Sunmi Kim, Soorin Kim, Jisu Kim, Jin Kim, Junghyun Park, Hyewon Park, Jangmi Beak, Yurim Song, Hyejung Shim, Hyesook Yong, Jinsuk Kim, Gahyun Yoon, Woonyung Ja, Jangeun Cho, Nguyen Thi Chau Giang, Inkyung Huh

TECHNOLOGY

Offset printing for the book and poster, copperplate stamp for the postcard, rubber stamp for the exhibition design

TIME SPENT

Approx. 1 month

TYPEFACE

SM Gung Seo Regular, Courier Regular

WHY DO YOU LIKE THIS PROJECT?

I could somewhat understand how hard Vietnamese people’s life is in Korea as foreigners, because I studied in the USA. The exhibition The Letter from Huynh Mai communicates not only a Korean bias towards strangers, but also the politicalsocial tension between Korea and Vietnam.

WHAT DO YOU DISLIKE ABOUT IT?

After completing this project, I visited Vietnam for another related project. The work was done without having visited/ experienced Vietnam before. Now that I have been there, I would totally redesign it all.

OUTCOMES

An understanding of how to work/collaborate with others (curators, artists, photo graphers, clients).

FEEDBACK

Simplicity, symbolic meaning.

DO YOU TEACH?

Graphic Design and Editorial Design at Dankook University and Kookmin University, Seoul (South Korea).

IS IT POSSIBLE TO TEACH DESIGN?

Most Korean students studying graphic design have great difficulty in solving problems by themselves, since their attitude to learning is a passive one. I quite often see beautifully executed results, but the causal relationship between process and outcome is unclear and insufficient. As a tutor at college, I try to create an active environment through diverse discussions.