Index – Great Coaching and Your Bottom Line

Index

Athlete. See also Players

and coach, 15–19

Z generation of, 16

Brand/Branding, 36–37

Business performance, 19–21

Captain and coach, 87–88

Classic marketing, 32

Closed leagues, 5, 6

Coaches, successful. See also Sports coach(ing)

accelerating recovery of players, 94–95

appreciating success not values, 104–105

believing assistants, 64–65

captain and coach, 87–88

crisis as opportunity, 69–70

crucial role at conflict situtations, 73–74

difficulties in achieving, 99–100

earnings, 78–79

efforts and, 98–99

embraceing own weaknesses, 98

fair play, 68–69

free time for relax, 79–80

goal settings, 55–56

greatness in tough times, 75–76

guides for players, 91–92

justifying defeat, 74–75

keep working, 83–84

kind of person, 72–73

knowledge, 77–78, 105–107

managerial capacity, 71

maturity level, 81

meaning of success, 100–101

mistakes of, 58–60

parental cooperation and support, 76–77

persuasive technique, 60–61

philosophy of coaching, 102–103

physical strength, 60–61

players and rewards, 90–91

players inclusion and, 65

players listening, 97–98

players needs, 89–90

players respect with, 85–87

polite behavior as sign of weakness, 81–82

positive atmosphere, 63

positive thinking, 66–67, 103–104

prima donna, 88–89

prosperity, 84–85

public perspectives, 71–72, 80

reacting to public criticism, 82–83

respecting players, 92–93

right foods, 95–96

self-confidence, 67–68

self-control, 61–62

stand up for burns, 101–102

strip down players, 93–94

tactical dominance, 62

virtues and, 105–107

wanted to right all the time, 57–58

working week of, 56–57

Communication

assessment of coach, 49–50

half-time, 52–54

importance for coach, 50–51

listening, 51–52

speaking, 51–52

Communication skill, 29–30

Cost-effectiveness, 7–9

Credibility, 25

Crisis as opportunity, 69–70

Earnings, 78–79

Educational institutions, 18–19

English Premier League (EPL), 6

EPL. See English Premier League

e-sports, 111–113

Europe

cost-effective for investing, 7–9

sports industry, 3–4

sports organization model, 4–7

Fair play, 68–69

Forbes magazine, 10

Free time for relax, 79–80

Goal settings, 55–56

Greatness in tough times, 75–76

Guides for players, 91–92

Half-time communication, 52–54

Intelligence and character, 24–27

Journalists. See Sports journalists

Knowledge, 77–78, 105–107

Leadership, 23–24

Learning from coach, 21–23

Listening tool, 51–52

Marketing

brands, 36–37

classic vs. sports, 32

definition of, 31–32

place of sports product, 41

point of view for coach, 44–47

social networks, 41–44

for sports coaches, 33–34

sports products and services, 34

successful marketing programs, 31–33

Marketing Mix, 34

Marketing skill, 29–30

Maturity level, 81

North America

cost-effective for investing, 7–9

sports industry, 3–4

sports organization model, 4–7

Open leagues, 5

Parental cooperation and support, 76–77

Perseverance, 24–25

Personality, 35

Persuasive technique, 60–61

Philosophy of coaching, 102–103

Physical strength, 60–61

Players

accelerating recovery of, 94–95

inclusion for coach, 65

listening coach, 97–98

needs, 89–90

respect with coach, 85–87

and rewards, 90–91

Polite behavior, 81–82

Positive atmosphere, 63

Positive thinking, 66–67, 103–104

Prima donna, 88–89

Prosperity, 84–85

Quality for sports coach(ing), 37–38

Rewards, 90–91

Righteousness, 26

Self-confidence, 67–68

Self-consciousness, 25

Self-control, 26–27, 61–62

Skilled sports staff, 9

Social media, 2

Social networks, 41–44

Speaking tool, 51–52

Sports business

21st century expectations, 109–111

e-sport, 111–113

future of coaching, 113–114

Sports coach(ing). See also Coaches, successful

athlete and coach, 15–19

to business performance, 19–21

characteristics of, 24–27

communication skill, 29–30

educational institutions, 18–19

intelligence of, 24–27

leadership, 23–24

learning from, 21–23

marketing goals of, 33–34

marketing point of view, 44–47

marketing skill, 29–30

quality for, 37–38

range of sports products, 34–35

successful, 27–29

Z generation of athletes, 16

Sports industry

in Europe, 3–4

growing need for staff, 9

in North America, 3–4

in United States, 1–3

in world, 1–3

Sports infrastructure, 11–13

Sports journalists, 38–41

Sports marketing, 32. See Marketing

Sports organization

business performance of, 19–21

of major sports events, 11–13

Sports organization model

Europe, 4–7

North America, 4–7

Sports products and services, 34

Sport stars, 10–11

Successful coach, 27–29

Tactical dominance, 62

Virtues, 105–107

Z generation of athletes, 16