Index – Profit

Index

Altra Couplings, 25

Bookkeeper, 15

Brand your business, 57

Branding/customer perception, 1718

Buffett, Warren, 1

Burger King, 41

Certified public accountant (CPA), 1, 15, 39

Checkers vs. Choice in Career Strategy, 47

Collative capability, 47

Communication

management skill in, 4649

sales, 3738

Consistency of value approach, 1718

Corley, Tom, 61

CPA. See Certified public accountant (CPA)

Delayed gratification, 62

E-mail, 39

Entrepreneurs, 61

Ethics, in business, 63

FAB, 35, 40

for industrial sector, 36

Facebook, 39

First iteration, 46

Five times rule, marketing, 41

Fixed versus variable costs, 39

Formula

advantage of having condensed weekly P&L, 1314

to calculate breakeven and net profit, 1113

Haden, Jeff, 62

IBM, 57

Industrial specialized periodicals, 39

Internal Revenue Service (IRS) taxes, 16

Jaclyn Smith clothing line, 18

Kennedy, John F., 61

Key Performance Indicators (KPIs), 45

Kickoff meeting, 5657

Kmart, 18

KPIs. See Key Performance Indicators (KPIs)

Leadership, 5154

characteristics, 53

Low-cost provider, 18

Management

knowledge of work, 4445

overview, 4344

skill in

communicating, 4649

improving methods, 4546

instructing, 45

Marketing

brand your business, 5758

five times rule, 41

multitude of channels, 3940

as mystique, 17

strategy, 4041

Mather, Mara, 34

McDonalds, 41

NEM. See No excuses management (NEM)

No excuses management (NEM), 4849

OEMs. See Original equipment manufacturers (OEMs)

Original equipment manufacturers (OEMs), 58

Paluh, Jim, 25

Planning

essential and critical factors, 59

resources and stakeholders, 56

types of, 55

Polaroid, 57

Professional associates, 1516

Reagan, Ronald, 61

Robbins, Anthony, 46

Sales, 21

communications, 3738

customer first (serve), 2325

fear of failure, 2223

product or what customer wants, 2533

product would benefit customer, 2631

real key about, 23

relationship with customers, 2425

stress, 3338

Salesmen

fear of failure, 2223

major traits for, 21

SMART, 5253

Social networks, 39

Stevens, Mark, 41

Stress, 3338

decision-making capability, 3334

fear of failure, 34

Trip Advisor, 24, 39

Value added approach, 17

Variable versus fixed costs, 39

Walmart, 17, 18

Wealth versus income, 6163

truth pays, 63

Your Marketing Sucks, 41