Julie Gayard (Jutojo)
A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL
For both: Enthusiasm
FAVOURITE FOOD NOW
YOUR MOST VALUED POSSESSION NOW
YEAR OF PROJECT
PROFESSIONAL PROJECT BRIEF
Design record sleeves for a series of 12-inches called Based On Misunderstandings – with a crafty feel and cheap production
Sonar Kollektiv Records
Jutojo Partners Toby Cornish and Johannes Braun
Pen on paper, scanner, Photoshop and InDesign, press plant for record sleeves
Avenir, Akzidenz Grotesk, Century Gothic…
WHY DO YOU LIKE THIS PROJECT?
The lightness of it. And the fact that I did it almost absentmindedly, like a doodle, and they liked it instantly.
WHAT DO YOU DISLIKE ABOUT IT?
The fact that the three covers from the series are all slightly different on the back. I don’t remember why; I think the artist wanted slight changes, or it was cheaper to not print the whole back solidly?
Finding that I should draw more often and that it is refreshing to do something very intuitive and quick, effortless yet effective.
It’s unreadable! But that’s the point (‘based on misunder-standings’) – so it’s OK.
See answer opposite (then).
DO YOU TEACH?
IS IT POSSIBLE TO TEACH DESIGN?
I think teaching design should be a mix of design theory, technical and craft skills, and learning how to develop ideas. At Camberwell College I learned to think of graphic design in a wider sense – that it is not just layout and typography, but also an idea, which can be communicated through a performance, a song, a photo, a film… which was mind-opening, but also confusing sometimes. I think I got lost in all the possibilities sometimes and probably that’s why my projects never came to an actual final stage!