Julie Gayard Jutojo Berlin Germany – I Used to Be a Design Student

BERLIN, GERMANY

Julie Gayard (Jutojo)

PROFESSIONAL YEARS

13

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

For both: Enthusiasm

FAVOURITE FOOD NOW

-

YOUR MOST VALUED POSSESSION NOW

-

YEAR OF PROJECT

2008

PROFESSIONAL PROJECT BRIEF

Design record sleeves for a series of 12-inches called Based On Misunderstandings – with a crafty feel and cheap production

CLIENT

Sonar Kollektiv Records

COLLABORATOR(S)

Jutojo Partners Toby Cornish and Johannes Braun

TECHNOLOGY

Pen on paper, scanner, Photoshop and InDesign, press plant for record sleeves

TIME SPENT

2 weeks

TYPEFACE

Avenir, Akzidenz Grotesk, Century Gothic…

WHY DO YOU LIKE THIS PROJECT?

The lightness of it. And the fact that I did it almost absentmindedly, like a doodle, and they liked it instantly.

WHAT DO YOU DISLIKE ABOUT IT?

The fact that the three covers from the series are all slightly different on the back. I don’t remember why; I think the artist wanted slight changes, or it was cheaper to not print the whole back solidly?

I wonder…

OUTCOMES

Finding that I should draw more often and that it is refreshing to do something very intuitive and quick, effortless yet effective.

FEEDBACK

It’s unreadable! But that’s the point (‘based on misunder-standings’) – so it’s OK.

ANYTHING ELSE

See answer opposite (then).

DO YOU TEACH?

No.

IS IT POSSIBLE TO TEACH DESIGN?

I think teaching design should be a mix of design theory, technical and craft skills, and learning how to develop ideas. At Camberwell College I learned to think of graphic design in a wider sense – that it is not just layout and typography, but also an idea, which can be communicated through a performance, a song, a photo, a film… which was mind-opening, but also confusing sometimes. I think I got lost in all the possibilities sometimes and probably that’s why my projects never came to an actual final stage!