Laurent Lacour Hauser Lacour Frankfurt am Main Germany – I Used to Be a Design Student

FRANKFURT AM MAIN, GERMANY

Laurent Lacour (Hauser Lacour)

PROFESSIONAL YEARS

16

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Good conceptual thinking, quick in bringing ideas to paper (or any other media) and open to any kind of culture + See above, plus very good at managing discourse with clients

FAVOURITE FOOD NOW

Tafelspitz

YOUR MOST VALUED POSSESSION NOW

My kids (but – oh – I don’t possess them)

YEAR OF PROJECT

2009

PROFESSIONAL PROJECT BRIEF

Development of a fair (consumer electronics and home appliances – IFA 2009) identity for Siemens

CLIENT

Siemens Elektrogeräte GmbH, Ulrich Twiehaus

COLLABORATOR(S)

Meso: digital imaging; Franken Architekten: architecture, exhibition stand construction, etc.

TECHNOLOGY

Digital imaging, video, photography, graphic design, sound recordings, architectural design, interactive design and programming

TIME SPENT

6 months

TYPEFACE

Not relevant

WHY DO YOU LIKE THIS PROJECT?

It was an exciting interdisciplinary project with the focus on teamwork. Very interesting interactive exhibits and a good symbiosis between architecture and design.

WHAT DO YOU DISLIKE ABOUT IT?

The client, who didn’t stick with us afterwards despite our good work.

FEEDBACK

Very positive feedback/ reaction, awards, etc.

DO YOU TEACH?

Professor of Corporate Design at Fachhochschule Düsseldorf (Germany).

IS IT POSSIBLE TO TEACH DESIGN?

Yes it is: but it is more about teaching a kind of thinking and discourse than teaching visual skills.