FRANKFURT AM MAIN, GERMANY
Laurent Lacour (Hauser Lacour)
A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL
Good conceptual thinking, quick in bringing ideas to paper (or any other media) and open to any kind of culture + See above, plus very good at managing discourse with clients
FAVOURITE FOOD NOW
YOUR MOST VALUED POSSESSION NOW
My kids (but – oh – I don’t possess them)
YEAR OF PROJECT
PROFESSIONAL PROJECT BRIEF
Development of a fair (consumer electronics and home appliances – IFA 2009) identity for Siemens
Siemens Elektrogeräte GmbH, Ulrich Twiehaus
Meso: digital imaging; Franken Architekten: architecture, exhibition stand construction, etc.
Digital imaging, video, photography, graphic design, sound recordings, architectural design, interactive design and programming
WHY DO YOU LIKE THIS PROJECT?
It was an exciting interdisciplinary project with the focus on teamwork. Very interesting interactive exhibits and a good symbiosis between architecture and design.
WHAT DO YOU DISLIKE ABOUT IT?
The client, who didn’t stick with us afterwards despite our good work.
Very positive feedback/ reaction, awards, etc.
DO YOU TEACH?
Professor of Corporate Design at Fachhochschule Düsseldorf (Germany).
IS IT POSSIBLE TO TEACH DESIGN?
Yes it is: but it is more about teaching a kind of thinking and discourse than teaching visual skills.