Liza Enebeis Studio Dumbar Rotterdam The Netherlands – I Used to Be a Design Student

ROTTERDAM, THE NETHERLANDS

Liza Enebeis (Studio Dumbar)

PROFESSIONAL YEARS

16

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Curiosity + A sense of humour

FAVOURITE FOOD NOW

Marmite

YOUR MOST VALUED POSSESSION NOW

My books

YEAR OF PROJECT

2010

PROFESSIONAL PROJECT BRIEF

Redesign the identity for the University of Twente (The Netherlands)

CLIENT

University of Twente (The Netherlands)

COLLABORATOR(S)

For this particular project we were a fixed team of three at Studio Dumbar and another eight people on and off depending on the phase

TECHNOLOGY

Hand-drawings redrawn in Illustrator

TIME SPENT

1 year 

TYPEFACE

Univers

WHY DO YOU LIKE THIS PROJECT?

I like the concept of creating a universe for a University, and enjoyed collaborating with the designers in the studio to create the map that was the basis for the identity.

WHAT DO YOU DISLIKE ABOUT IT?

Nothing yet.

OUTCOMES

Everything is possible.

FEEDBACK

The project received a lot of reactions as it was not the usual approach for a university identity.

DO YOU TEACH?

No.

IS IT POSSIBLE TO TEACH DESIGN?

I think it’s possible to teach design. At college I learned my most important lesson: ‘staying foreign’. The more comfortable you are in a situation, the more likely you are to let things go by unnoticed. Travel to a foreign country, and suddenly you notice different sounds, smells, colours, temperatures, structures, behaviours… For the locals these things go by unnoticed; locals are immune to their surroundings.  As designers, photographers and creatives, we are constantly seeking to be in a nonimmunized state, to be able to look at the same question and always solve it in a different way. Immunity is our worst enemy. If we learn to remain foreign we will always see what goes by unnoticed. This is what I would like to teach.