AMSTERDAM, THE NETHERLANDS
Nikki Gonnissen (Thonik)
A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL
Being able to focus and collaborate, being ambitious, interested, communicative + Being able to focus and collaborate, being ambitious, interested, practical, realistic, communicative but also having an experimental attitude
FAVOURITE FOOD NOW
Indonesian, Japanese, French
YOUR MOST VALUED POSSESSION NOW
Family, books, shields, ceremonial outfits, bis poles from the Asmat
YEAR OF PROJECT
PROFESSIONAL PROJECT BRIEF
To create a new advertising campaign for Holland’s most intellectual newspaper company
Thonik studio staff
WHY DO YOU LIKE THIS PROJECT?
This is a project in the midst of society. We developed a new brand: nrc, along with a new theme, ‘ik denk nrc’ (I think nrc). nrc now has different products: nrc Handelsblad, nrc next and nrc.nl. In the design for the brand, the ‘guillemet’ (angle quote) has the lead.
It was very exciting to work for a newspaper that I had been reading myself for years. We shared many values.
The project was very successful; we had a lot of positive reactions. But we also had some negative ones – those came from the advertising scene, mostly on blogs. I think we came, as graphic designers, too close to their area of expertise.
DO YOU TEACH?
At the moment I teach on the Masters course in Graphic Design at the Academy of Art and Design, St. Joost, Breda (The Netherlands).
IS IT POSSIBLE TO TEACH DESIGN?
It is very hard for students to focus.