Nikki Gonnissen Thonik Amsterdam The Netherlands – I Used to Be a Design Student

AMSTERDAM, THE NETHERLANDS

Nikki Gonnissen (Thonik)

PROFESSIONAL YEARS

19

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Being able to focus and collaborate, being ambitious, interested, communicative + Being able to focus and collaborate, being ambitious, interested, practical, realistic, communicative but also having an experimental attitude

FAVOURITE FOOD NOW

Indonesian, Japanese, French

YOUR MOST VALUED POSSESSION NOW

Family, books, shields, ceremonial outfits, bis poles from the Asmat

YEAR OF PROJECT

2010

PROFESSIONAL PROJECT BRIEF

To create a new advertising campaign for Holland’s most intellectual newspaper company

CLIENT

nrc Media

COLLABORATOR(S)

Thonik studio staff

TECHNOLOGY

Cross media

TIME SPENT

6 months

TYPEFACE

Lexicon

WHY DO YOU LIKE THIS PROJECT?

This is a project in the midst of society. We developed a new brand: nrc, along with a new theme, ‘ik denk nrc’ (I think nrc). nrc now has different products: nrc Handelsblad, nrc next and nrc.nl. In the design for the brand, the ‘guillemet’ (angle quote) has the lead.

OUTCOMES

It was very exciting to work for a newspaper that I had been reading myself for years. We shared many values.

FEEDBACK

The project was very successful; we had a lot of positive reactions. But we also had some negative ones – those came from the advertising scene, mostly on blogs. I think we came, as graphic designers, too close to their area of expertise.

DO YOU TEACH?

At the moment I teach on the Masters course in Graphic Design at the Academy of Art and Design, St. Joost, Breda (The Netherlands).

IS IT POSSIBLE TO TEACH DESIGN?

It is very hard for students to focus.