Oliver Klimpel Büro International London United Kingdom – I Used to Be a Design Student

LONDON, UNITED KINGDOM

Oliver Klimpel (Büro International)

PROFESSIONAL YEARS

12

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Being self-motivated and brave, cheeky, not risk-averse + Able to foresee the consequences and results of processes plus generosity

FAVOURITE FOOD NOW

Japanese

YOUR MOST VALUED POSSESSION NOW

Currently my new sofa, otherwise a painting by Peter McDonald and a few books

YEAR OF PROJECT

2003

PROFESSIONAL PROJECT BRIEF

Design of promotional/ recruitment poster for the newly started Masters course at Central Saint Martins College of Art & Design: MA Creative Practice for Narrative Environments. To be sent out to other colleges and other institutions.

CLIENT

Tricia Austin, Course Leader, MA Creative Practice for Narrative Environments at Central Saint Martins College of Art & Design

TECHNOLOGY

Offset litho, 2 colours

TYPEFACE

Times New Roman

WHY DO YOU LIKE THIS PROJECT?

I like it for its proportional pun and deadpan fun. However, I like to think there’s a chance of profundity in it. But I selected this poster because of its quite different idea of a poster to the one done in 1996.

WHAT DO YOU DISLIKE ABOUT IT?

The weak spot of the project is probably the distribution of the posters and the dependence on people of putting the posters up on message boards where there is stiff competition for space. I do know from friends, though, that posters did hang at least in some UK colleges.

OUTCOMES

I did more work for the course and came in as a visiting tutor a few times.

FEEDBACK

‘Not catchy enough, no image, too discreet.’ ‘Nice and simple.’

DO YOU TEACH?

I am a Professor for System-Design at the Hochschule für Grafik und Buchkunst Leipzig (Germany).

IS IT POSSIBLE TO TEACH DESIGN?

Yes: Craft. Techniques and camaraderie. Fairness. Thoroughness and being critical. ‘Doubt, Delight and Change’ (Cedric Price).