A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
More courage – who dares wins + Think about it
FAVOURITE FOOD THEN
YOUR MOST VALUED POSSESSION THEN
YEAR OF PROJECT
STUDENT PROJECT BRIEF
Design posters for a series of student exhibitions for one class in the photography department of the Leipzig art college. Title: Fin Sans
Hochschule für Grafik und Buchkunst Leipzig (Germany)
Prof. Rolf Felix Müller (Klasse Illustration)
The photography students involved
Inkjet and laser printout, manual cropping
Molli, a display typeface by Typoart, the former type foundry of East Germany, and Helvetica Extended
WHY DO YOU LIKE THIS PROJECT?
Its design was very much at odds with what was taught at the college and what graphics looked like in Leipzig. It was fun – and looked nice inside the college building on the neo-classical columns. I enjoyed using Molli, the typeface, because it seemed such a weird/‘vernacular’ choice at the time…
WHAT DO YOU DISLIKE ABOUT IT?
It is very much of its time and doesn’t look that special today. It might have only worked in the very specific context of the college. I had the idea at the time to have the diagonal line going back and forth like a metronome from one show to the next to the next. There were not enough shows to make that clear…
It was nice to bring a different idea of visual communication to the announcement for a college show. I’ve done more projects with that photography class and am working, as we speak, on a book for the photographer who ran that unit at the time, Timm Rautert.
‘Not legible, too confusing, not respectful enough…’
PROJECT SIMILARITIES THEN AND NOW
I basically selected the pieces because they are quite different. But they share a leaning towards the typographic.