PART ONE Launch – The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave


You might be intrigued by the concept of membership, of bypassing intermediaries to take your services directly to customers. Maybe you have a loyalty program but it’s not engaging your most profitable prospects and customers. You need to modernize with a model attractive to a new audience and/or one that increases the frequency and duration of visits by existing customers. If you’re launching a new business model or if you want to make sure your fundamentals are strong, this part is for you.

Are you an entrepreneur with an idea and a bit of angel funding? Nonprofit? Fortune 500 executive wanting to drive recurring revenue without cannibalizing existing business? Somewhere between? If so, start here.

These first seven chapters will ground you, identifying where and how to begin your journey in building a forever transaction with your customers.