Preface – Micro MBA


Nowadays – and this will be the case increasingly moving forward – all professionals are looking to develop their skills and competencies to more effectively meet the growing demands of today’s competitive job market. Because of this reality, it has become quite normal for almost all professionals, in various sectors to consider obtaining a master’s in a business-related field as a means to acquire the necessary and critical knowledge and expertise. Based on these concerns, this book, Micro MBA – Theory and Practice, can be seen and understood as an excellent opportunity to increase the desired abilities and competencies of these professionals.

As one of the most prestigious and sought-after degrees around the world, the Master of Business Administration, or MBA, is designed to develop skills required in business and management careers. Although it focuses on the business world, an MBA can also be very useful to those pursuing a managerial career in private industry, the public sector, government, technology- and engineering-related fields, and others. At this stage, however, often professionals face difficulties not only due to the high cost of such courses but also because they do not always have time in their schedules to earn an MBA. Taking into account this reality, this book, in focusing on subjects such as accounting, economics, marketing, human resources, operations, and project management, aims to cover the “core” curriculum of subjects generally featured in an MBA program. Based on the “core” subjects presented in this book, interested readers will be able to acquire knowledge that they will then be able to apply in a variety of real-world business situations or that will allow them to pursue their personal or professional interests. Because the book covers the main areas of interest in business, readers will be able, in accordance with their own interests and availability and without additional expenses, to acquire the knowledge that an MBA would confer and develop the skills needed to pursue a career in a variety of fields. In addition, the book aims to support academics and researchers by highlighting the most recent findings and developments in the relevant research areas, suggesting topics for discussion and facilitating an exchange of information on models, practices, methodologies, and applications in business.

In six chapters, the book covers the subjects addressed in an MBA program, namely, organizational behavior, accounting/corporate social responsibility (CSR), project management, marketing, and human resource management. Chapter 1 covers organizational culture, Chapter 2 discusses issues related to CSR, Chapter 3 focuses on project management, and Chapter 4 deals with consumer behavior, specifically that of millennials in the tourism industry. Then Chapter 5 discusses an important aspect of human resource management: performance appraisal. The final chapter, Chapter 6, presents a discussion of job analysis in knowledge-intensive, high-performance small and medium-sized enterprises.

The book is designed to increase the knowledge and professional skills of all those interested in developing their careers in various fields, such as university research (at the postgraduate level), business, manufacturing, education, engineering, healthcare, and other service and industrial sectors.

The editors would like to express their gratitude to de Gruyter for the opportunity to publish this book and for its professional support. Finally, we would like to thank to all the contributors for their interest in this project and for carving out the time to write their respective chapters.

Carolina Machado, Braga, Portugal
J. Paulo Davim, Aveiro, Portugal