A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
One can never say something won’t work until they have done it + Don’t be afraid to fail
FAVOURITE FOOD THEN
I love all things food, but… (Cont. opposite – now)
YOUR MOST VALUED POSSESSION THEN
YEAR OF PROJECT
STUDENT PROJECT BRIEF
Café 4102: Our friend and colleague Phillip Matesic approached us during our final thesis semester as he had decided to change the format of his thesis paper from a theoretical paper to a small book. The book would capture the essence and ‘dialogue’ of his café project and remain as a document of an ephemeral installation. As Phillip said, ‘I have one week to develop a sample version and have no skills with a layout program. I have been working in Word just to get a feel for the image + text relationship and will now work with real photos and cut-out text. Would you or anyone you know in the Graphic Design programme be willing to help me lay out the book?’ Though it was an intense time for all of us, we gladly accepted the project.
University of Illinois at Chicago (USA)
Phillip Matesic (client and friend)
Jeremiah Chiu, Phillip Matesic
Hands, photography, computers
Nimbus Condensed Rounded and Scala Serif
WHY DO YOU LIKE THIS PROJECT?
This project was really the first in-school, but self-initiated, project Jeremiah and I (now Plural) collaborated on fully from start to finish. We enjoyed the opportunity to create a real, tangible piece, we liked the fact that it felt like a real, clientbased project, where we were in charge of all aspects from designing and editing to printing and producing.
Besides the tangible product, both Café 4102 and Lumpen Magazine served as platforms to explore and experiment with what we knew, skills and otherwise, and what we were interested in/studying at the time. I think we were fortunate in both projects to work with great collaborators who really allowed us and the projects to realize their full potential (well, as full as could happen within one week). With Café 4102 we gained the experience of working together outside of a school assignment, which, in a way, led to us starting our own studio practice.
Phillip and his colleagues were pleased with the outcome and we like to think it served as a successful documentation of his project.
PROJECT SIMILARITIES THEN AND NOW
Both projects were fun; labours of love. The opportunity to collaborate with artists and makers to explore and experiment with new ways of experiencing the world is why we do what we do.