A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
Be fast, but don’t trip over your own feet + Never stop!
FAVOURITE FOOD THEN
YOUR MOST VALUED POSSESSION THEN
YEAR OF PROJECT
STUDENT PROJECT BRIEF
Development of an open flexible corporate image that continues to work over a longer period and that always offers new solutions for posters and flyers
Hochschule Pforzheim (Germany)
Self-initiated project for Kupferdächle Pforzheim, a youth club. The project began before I was a student, and I worked on it until after I had graduated.
Apple Macintosh, Photoshop, QuarkXPress, offset printing, silkscreen printing
I always spent the time that I felt was necessary for each particular job and that it took until I was satisfied – despite tight deadlines.
Over the course of time, I have experimented with various fonts, starting with Kabel. Interestingly, it was created by Rudolf Koch, who worked at HfG Offenbach from 1921, the school where I teach typography – which is a nice coincidence. Later I used Metro (William Addison Dwiggins) and various fronts by Emigre (e.g. Base).
WHY DO YOU LIKE THIS PROJECT?
Both projects (then and now) are pieces of work in which a visual image evolved over a period of several years and that had to (and was allowed to) do without any set rules – that’s great fun and lets us experiment and try things out. Of course, you learn most from this kind of work. Unfortunately, these are small projects, both in terms of budget and print run, etc.
The works for Kupferdächle mostly met with positive reactions. As a student, of course, it was great that the works were also published by various specialist magazines.
PROJECT SIMILARITIES THEN AND NOW
Both projects work with typographical modifications and with layering; those are probably the stylistic devices that suit me best.