Sascha Lobe Hochschule Pforzheim Germany – I Used to Be a Design Student

GERMAN

Sascha Lobe

STUDENT YEARS

5

A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT

Be fast, but don’t trip over your own feet + Never stop!

FAVOURITE FOOD THEN

Italian cuisine

YOUR MOST VALUED POSSESSION THEN

Books

YEAR OF PROJECT

1990–97

STUDENT PROJECT BRIEF

Development of an open flexible corporate image that continues to work over a longer period and that always offers new solutions for posters and flyers

COLLEGE

Hochschule Pforzheim (Germany)

TUTOR(S)

Self-initiated project for Kupferdächle Pforzheim, a youth club. The project began before I was a student, and I worked on it until after I had graduated.

TECHNOLOGY

Apple Macintosh, Photoshop, QuarkXPress, offset printing, silkscreen printing

TIME SPENT

I always spent the time that I felt was necessary for each particular job and that it took until I was satisfied – despite tight deadlines.

TYPEFACE

Over the course of time, I have experimented with various fonts, starting with Kabel. Interestingly, it was created by Rudolf Koch, who worked at HfG Offenbach from 1921, the school where I teach typography – which is a nice coincidence. Later I used Metro (William Addison Dwiggins) and various fronts by Emigre (e.g. Base).

WHY DO YOU LIKE THIS PROJECT?

Both projects (then and now) are pieces of work in which a visual image evolved over a period of several years and that had to (and was allowed to) do without any set rules – that’s great fun and lets us experiment and try things out. Of course, you learn most from this kind of work. Unfortunately, these are small projects, both in terms of budget and print run, etc.

FEEDBACK

The works for Kupferdächle mostly met with positive reactions. As a student, of course, it was great that the works were also published by various specialist magazines.

PROJECT SIMILARITIES THEN AND NOW

Both projects work with typographical modifications and with layering; those are probably the stylistic devices that suit me best.