Sascha Lobe L2M3 Stuttgart Germany – I Used to Be a Design Student

STUTTGART, GERMANY

Sascha Lobe (L2M3)

PROFESSIONAL YEARS

20

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

An open mind towards the world. Self-confidence; recognizing one’s own skills and weaknesses. Good communication. The ability to distinguish between and to integrate concept and styling + Professionals need to be a bit better at figures perhaps, but, besides that, all as above

FAVOURITE FOOD NOW

Japanese cuisine

YOUR MOST VALUED POSSESSION NOW

Books

YEAR OF PROJECT

2006–ongoing PROFESSIONAL PROJECT BRIEF

Development of an open flexible corporate image that continues to work over a longer period and that always offers new solutions for posters and flyers

CLIENT

Württembergischer Kunstverein, Stuttgart (Germany)

COLLABORATOR(S)

Ina Bauer, a staff member at L2M3

TECHNOLOGY

Apple Macintosh, Photoshop, InDesign, offset printing

TIME SPENT

We usually work between three and five days on a poster for the Württembergischer Kunstverein. Often, this is very difficult due to lack of time. Nevertheless, the yardstick is generally not time but the quality achieved and satisfaction with it.

TYPEFACE

I have stuck to sans serif fonts, and I still switch fonts, too – at least in this project. From poster to poster, Monotype Grotesque is accompanied by a font that suits the particular topic.

WHY DO YOU LIKE THIS PROJECT?

See answer opposite (then).

FEEDBACK

We generally get very positive feedback from graphic artists and designers (and from Iris Dressler and Hans Christ at Württembergischer Kunstverein, the client, too, thank goodness). With artists, it varies a lot; some accept the fact that the designer is an author himself; others would rather do their own posters.

DO YOU TEACH?

I have been Professor of Typography at the Hochschule für Gestaltung Offenbach (Germany) since 2010 and taught at various colleges before that.

IS IT POSSIBLE TO TEACH DESIGN?

That’s a very difficult question. I think you can create a certain atmosphere in which students work and you can ask the right or wrong questions. And you can offer them a sphere that deals with technical aspects and reflection on the media. The rest is hope…