NEW YORK, USA
Stefan Sagmeister (Sagmeister Inc.)
A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL
Tenacity + Curiosity
FAVOURITE FOOD NOW
Tiny bow Shanghainese soup dumplings
YOUR MOST VALUED POSSESSION NOW
My dad’s watch
YEAR OF PROJECT
PROFESSIONAL PROJECT BRIEF
To create a visual identity for a music centre in Portugal
Guta Muera Guedes, Casa da Musica
Matthias Ernstberger, Quentin Walesh, Ralph Ammer
WHY DO YOU LIKE THIS PROJECT?
It’s a good example of a changing identity really working for the client’s interest. Our goal was to show the many different kinds of music performed in one house. Depending on the music it is filled with, the house changes its character and works dicelike by displaying different views and facets of music. A Casa da Musica logo generator was developed – a custom piece of software connected to a scanner that turns any image into an animated and still image Casa da Musica logo within a fraction of a second.
WHAT DO YOU DISLIKE ABOUT IT?
I would stay involved longer than two years.
We receive many client calls about identities, saying that they saw Casa da Musica.
The identity received a lot of press in design circles and is still properly used even after the marketing director changed.
DO YOU TEACH?
Graduate Design, School of Visual Arts, New York (USA). Course name: Is it possible to touch someone’s heart with design?
IS IT POSSIBLE TO TEACH DESIGN?
I learned the most from my classmates.