A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
Work your ass off + Don’t be an asshole
FAVOURITE FOOD THEN
Zürich veal with cream sauce and mushrooms
YOUR MOST VALUED POSSESSION THEN
YEAR OF PROJECT
STUDENT PROJECT BRIEF
To save a historic theatre from destruction by bringing it back to the attention of the Viennese public
Universität für angewandte Kunst Wien (Austria)
Prof. Kurt Schwarz
Thomas Sandri (manufacturer)
WHY DO YOU LIKE THIS PROJECT?
It was a fun process to be able to come up with 20 different posters for the same theatre, and, as a student, it was such a thrill that the project was ‘real’, i.e., that parts of it got produced and were hung all over Vienna.
WHAT DO YOU DISLIKE ABOUT IT?
I would take the form more seriously.
That was one of only two ‘real’ projects in my portfolio that I was happy with at the time.
It worked; the theatre was saved, and is now one of the leading theatres in Vienna.
PROJECT SIMILARITIES THEN AND NOW
Variatons on a theme.