Stefan Sagmeister Universität für angewandte Kunst Wien Austria – I Used to Be a Design Student

AUSTRIAN

Stefan Sagmeister

STUDENT YEARS

7

A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT

Work your ass off + Don’t be an asshole

FAVOURITE FOOD THEN

Zürich veal with cream sauce and mushrooms

YOUR MOST VALUED POSSESSION THEN

Silkscreen equipment

YEAR OF PROJECT

1984

STUDENT PROJECT BRIEF

To save a historic theatre from destruction by bringing it back to the attention of the Viennese public

COLLEGE

Universität für angewandte Kunst Wien (Austria)

TUTOR(S)

Prof. Kurt Schwarz

COLLABORATOR(S)

Thomas Sandri (manufacturer)

TECHNOLOGY

Various media

TIME SPENT

6 months

TYPEFACE

Custom font

WHY DO YOU LIKE THIS PROJECT?

It was a fun process to be able to come up with 20 different posters for the same theatre, and, as a student, it was such a thrill that the project was ‘real’, i.e., that parts of it got produced and were hung all over Vienna.

WHAT DO YOU DISLIKE ABOUT IT?

I would take the form more seriously.

OUTCOMES

That was one of only two ‘real’ projects in my portfolio that I was happy with at the time.

FEEDBACK

It worked; the theatre was saved, and is now one of the leading theatres in Vienna.

PROJECT SIMILARITIES THEN AND NOW

Variatons on a theme.