A PIECE OF SOUND ADVICE + A SINGLE WARNING TO A DESIGN STUDENT
Shout out loud when your idea is good, shut up if not + Don’t take yourself too seriously
FAVOURITE FOOD THEN
I didn’t have a favourite food
YOUR MOST VALUED POSSESSION THEN
YEAR OF PROJECT
STUDENT PROJECT BRIEF
Self-initiated diploma project to design a fashion publication that had nothing to do with fashion
Hochschule Darmstadt (Germany)
Prof. Sandra Hoffmann Robbiani (see also pp. 194–197)
Brita Wiesbach (design), Marijan Kojic (text)
Monospace 821, animated Helvetica
WHY DO YOU LIKE THIS PROJECT?
Because it was a jump in at the deep end – I had no contacts and no ideas about business. I like the self-made aspects and that the project is taken beyond the pure design aspects. The project was also the starting point of the collaboration with Brita Wiesbach, which is still ongoing.
WHAT DO YOU DISLIKE ABOUT IT?
To have worked on the project after our diploma. We only managed a short comeback as a T-shirt warehouse called ‘sheeg.com’.
It worked – we got the industry contacts and realized a nearly ‘real’ photoshoot and a printed supplement.
PROJECT SIMILARITIES THEN AND NOW
Our goal was to make a real-life project as a diploma project, not a fantasy project. A fashion magazine in Darmstadt was a really absurd idea in the Darmstadt of 1999. The aesthetics grew around the plan of connecting with fashion people but with nearly no budget to spend. So at the end there was no style/look that we liked because of its beauty or coolness – it had one story, a basis and was still fragile and searching – not like a dogma. The sum of elements and media made the message.
The Hafen 2 project developed in a similar way. In the beginning, the client had different ideas on how to establish a new urban place with music/café/ art in Offenbach am Main (Germany). But there was no clear idea of where exactly the journey would lead. Like our diploma project, the Hafen 2 was considered as temporary – based in a harbour wasteland, the buildings should have been demolished within a few years. While searching and specifying its way of being the design grew and changed. It was distorted and rebuilt. For me it’s great to see design as a vivid aspect, not as the end of a road.