Title Page – Rural Marketing: Text and Cases, 2nd Edition

Rural Marketing

Text and Cases

Second Edition

 

 

C. S. G. Krishnamacharyulu

Professor (Retd.), Department of Management Studies
Sri Venkateswara University
Tirupati

Lalitha Ramakrishnan

Professor, Department of Management Studies and
Centre Head, Pondicherry University P. G. Centre
Karaikal

 

 

 

 

Delhi • Chennai • Chandigarh